Cookie Policy

Last updated: June 27, 2025

1. Introduction and Scope

This Cookie Policy explains how VEMVOU ("we," "us," "our," or "Company") uses cookies and similar tracking technologies on our fashion discovery platform, website, mobile applications, and related services (collectively, the "Platform").

This Policy should be read in conjunction with our Privacy Policy and Terms of Service, which provide additional information about our data collection and processing practices.

By continuing to use our Platform, you consent to our use of cookies as described in this Policy, unless you have modified your browser settings to disable cookies or have opted out through the mechanisms described below.

2. What Are Cookies and Tracking Technologies

2.1 Cookies Definition

Cookies are small text files containing unique identifiers that are stored on your device (computer, smartphone, tablet) when you visit our Platform. These files allow our Platform to recognize your device and remember certain information about your preferences and browsing behavior.

2.2 Similar Tracking Technologies

In addition to cookies, we may use other tracking technologies including:

  • Web Beacons (Pixel Tags): Small transparent images embedded in web pages or emails
  • Local Storage: HTML5 local storage and session storage for enhanced functionality
  • JavaScript and SDKs: Software development kits for mobile applications
  • Device Fingerprinting: Collection of device characteristics for identification

2.3 Cookie Duration Types

  • Session Cookies: Temporary cookies deleted when you close your browser
  • Persistent Cookies: Remain on your device for a specified period or until manually deleted

3. How We Use Cookies and Tracking Technologies

3.1 Core Platform Functionality

Essential Operations:

  • User Authentication: Maintain logged-in status and session security
  • Shopping Cart/Wishlist: Remember saved items and preferences
  • Platform Navigation: Enable smooth browsing and page transitions
  • Security: Protect against fraud, spam, and unauthorized access

Performance Optimization:

  • Load Balancing: Distribute traffic across servers for optimal performance
  • Content Delivery: Cache frequently accessed content for faster loading
  • Error Monitoring: Identify and resolve technical issues promptly
  • Mobile Optimization: Ensure proper display across devices and browsers

3.2 User Experience Enhancement

Personalization Features:

  • Preference Storage: Remember display settings, sort orders, and filters
  • Language/Region: Maintain selected language and regional preferences
  • Accessibility Settings: Store accessibility preferences and accommodations
  • Custom Layouts: Remember preferred view modes and interface customizations

Content Curation:

  • Browsing History: Understand style preferences for better recommendations
  • Search Patterns: Improve product discovery and search functionality
  • Interaction Tracking: Analyze user engagement with different content types
  • A/B Testing: Test new features and optimize user experience

3.3 Analytics and Business Intelligence

Website Analytics:

  • Traffic Analysis: Monitor visitor numbers, geographic locations, and demographics
  • Page Performance: Track page views, bounce rates, and session duration
  • Conversion Tracking: Measure effectiveness of different Platform features
  • User Journey Mapping: Understand how users navigate through our Platform

3.4 Affiliate Marketing and Commission Tracking

Referral Attribution:

  • Click Tracking: Record when users click affiliate links to partner platforms
  • Conversion Attribution: Connect purchases back to VEMVOU referrals
  • Commission Calculation: Enable accurate partner commission payments
  • Fraud Prevention: Detect and prevent invalid clicks or fraudulent activity

4. Detailed Cookie Categories

4.1 Strictly Necessary Cookies

Purpose: Essential for Platform operation and cannot be disabled without severely affecting functionality.

Specific Uses:

  • Session Management: Maintain user sessions and prevent unauthorized access
  • Load Balancing: Distribute requests across multiple servers
  • Security Tokens: Protect against cross-site request forgery (CSRF) attacks
  • Consent Management: Remember your cookie preferences and consent choices

Retention Period: Session cookies deleted when browser closes; persistent cookies expire within 12 months

4.2 Performance and Analytics Cookies

Purpose: Help us understand Platform usage patterns and improve performance.

Google Analytics Implementation:

  • Tracking ID: G-Q7KZ6N9HY5 (as referenced in your Google Analytics setup)
  • Data Collection: Page views, session duration, user flow, and bounce rates
  • Anonymization: IP addresses are anonymized to protect user privacy
  • Aggregated Reporting: Individual users cannot be identified in reports

Retention Period: Up to 26 months for Google Analytics; varies by service

4.3 Functionality and Preference Cookies

Purpose: Enable enhanced features and remember your preferences.

Specific Functions:

  • Wishlist Persistence: Save favorite items across sessions
  • Filter Preferences: Remember search filters and sort preferences
  • Display Settings: Store preferred view modes and layout options
  • Accessibility Features: Maintain accessibility accommodations

Retention Period: 12-24 months or until manually cleared

4.4 Marketing and Advertising Cookies

Purpose: Support affiliate marketing efforts and measure campaign effectiveness.

Affiliate Network Tracking:

  • eBay Partner Network: Commission tracking for eBay referrals
  • Poshmark Affiliate Program: Attribution for Poshmark transactions
  • Other Retail Partners: Various affiliate network tracking pixels

Retention Period: 30-90 days for most advertising cookies; varies by network

5. Third-Party Cookies and Services

5.1 Google Services

Google Analytics:

  • Purpose: Website analytics and user behavior insights
  • Data Sharing: Aggregated, anonymized data only
  • Opt-Out: Available through Google Analytics Opt-out Browser Add-on
  • Privacy Policy: https://policies.google.com/privacy

Google Tag Manager:

  • Purpose: Manage marketing and analytics tags
  • Data Collection: Facilitates other services; minimal direct collection
  • Control: Managed through our cookie consent mechanisms

5.2 Affiliate Network Partners

eBay Partner Network:

  • Purpose: Track referrals and calculate commissions
  • Data Sharing: Click events and conversion attribution only
  • User Impact: No additional cost; standard eBay privacy policies apply

Poshmark Affiliate Program:

  • Purpose: Attribution for Poshmark referrals and purchases
  • Data Sharing: Limited to referral tracking and commission calculation
  • Privacy: Subject to Poshmark's privacy policy and terms

6. Managing Your Cookie Preferences

6.1 Browser-Based Controls

Chrome:

  • Settings > Privacy and Security > Cookies and other site data
  • Options to block all cookies, block third-party cookies, or allow all
  • Clear cookies and site data for specific time periods

Firefox:

  • Settings > Privacy & Security > Cookies and Site Data
  • Standard, Strict, or Custom privacy protection levels
  • Enhanced Tracking Protection with detailed controls

Safari:

  • Preferences > Privacy > Manage Website Data
  • Intelligent Tracking Prevention enabled by default
  • Option to block all cookies or allow from visited websites only

Edge:

  • Settings > Cookies and site permissions > Cookies and site data
  • Block, allow, or delete cookies with granular controls
  • InPrivate browsing mode for cookie-free sessions

6.2 Platform-Specific Controls

Cookie Consent Banner:

  • Initial Visit: Choose your preferences before using the Platform
  • Preference Center: Access detailed controls for different cookie categories
  • Granular Control: Accept or reject specific types of cookies
  • Easy Updates: Change preferences at any time through account settings

Account Settings:

  • Analytics Opt-Out: Disable analytics tracking while maintaining functionality
  • Marketing Preferences: Control marketing and advertising cookie usage
  • Data Export: Download your cookie and tracking data
  • Account Deletion: Remove all associated cookies and tracking data

6.3 Third-Party Opt-Out Tools

Google Analytics Opt-Out:

  • Browser add-on available at: https://tools.google.com/dlpage/gaoptout
  • Prevents Google Analytics from collecting data across all websites
  • Maintains functionality while disabling analytics tracking

Advertising Industry Opt-Outs:

  • Network Advertising Initiative: http://www.networkadvertising.org/choices/
  • Digital Advertising Alliance: http://www.aboutads.info/choices/
  • European Interactive Digital Advertising Alliance: http://www.youronlinechoices.eu/

Browser Extensions:

  • Privacy Badger: Automatically blocks tracking cookies and scripts
  • uBlock Origin: Comprehensive ad and tracker blocking
  • Ghostery: Identifies and blocks tracking technologies

7. Impact of Disabling Cookies

7.1 Essential Functionality Affected

If you disable essential cookies:

  • Login Issues: May not be able to maintain logged-in status
  • Shopping Features: Wishlist and saved preferences may not work
  • Security: Reduced protection against CSRF and other attacks
  • Performance: Slower page loading and reduced functionality

7.2 Enhanced Features Affected

If you disable analytics cookies:

  • No Impact: Core Platform functionality remains intact
  • Reduced Personalization: Fewer customized recommendations
  • Limited Insights: We cannot improve Platform based on usage patterns

If you disable marketing cookies:

  • Affiliate Tracking: May affect proper commission attribution
  • Social Features: Social sharing and login features may not work
  • Retargeting: Will not see personalized ads on other websites

7.3 Recommended Settings

For Full Experience:

  • Allow all cookies for optimal Platform functionality and personalization
  • Enable analytics cookies to help us improve services
  • Marketing cookies are optional based on your preferences

For Privacy-Focused Users:

  • Essential cookies only for basic functionality
  • Disable analytics and marketing cookies if preferred
  • Use browser private/incognito mode for additional privacy

8. International Cookie Compliance

8.1 European Union (GDPR and ePrivacy)

Legal Basis:

  • Consent: Required for non-essential cookies
  • Legitimate Interest: Applied to essential cookies and basic analytics
  • Granular Control: Separate consent for different cookie categories

User Rights:

  • Right to Withdraw: Easy mechanisms to withdraw cookie consent
  • Right to Information: Detailed information about cookie purposes and duration
  • Right to Complaint: Contact supervisory authorities for privacy concerns

8.2 California Consumer Privacy Act (CCPA)

Cookie Disclosures:

  • Personal Information: Cookies may collect personal information as defined by CCPA
  • Sale Definition: Cookie sharing with partners may constitute "sale" under CCPA
  • Opt-Out Rights: Right to opt-out of cookie-based data sharing

9. Cookie Security and Data Protection

9.1 Security Measures

Encryption and Protection:

  • Secure Transmission: Cookies transmitted over HTTPS connections only
  • HttpOnly Flags: Prevent client-side script access to sensitive cookies
  • Secure Flags: Ensure cookies are only sent over secure connections
  • SameSite Attributes: Protect against cross-site request forgery attacks

Data Minimization:

  • Purpose Limitation: Cookies collect only data necessary for stated purposes
  • Retention Limits: Automatic expiration dates on all cookies
  • Regular Cleanup: Automated deletion of expired or unnecessary cookies

10. Children's Privacy and Cookies

Age Restrictions:

  • Our Platform is not intended for children under 16 years of age
  • We do not knowingly collect cookie data from children
  • Parental controls should be used to restrict children's access

Protective Measures:

  • Limited Tracking: Reduced cookie tracking for users who appear to be minors
  • Parental Controls: Information about browser-based parental control options
  • Educational Resources: Guidance for parents about online privacy and cookies

11. Contact Information and Support

11.1 Cookie-Related Inquiries

For questions about our cookie practices or this policy:

Email: contact@vemvou.com
Subject Line: "Cookie Policy Inquiry"
Response Time: Within 5 business days for cookie-related questions

11.2 Privacy Rights Requests

For cookie data requests including access, deletion, or portability:

Email: contact@vemvou.com
Subject Line: "Privacy Rights Request"

11.3 Technical Support

For assistance with:

  • Browser compatibility problems with cookie settings
  • Cookie preference management
  • Troubleshooting Platform functionality with cookies disabled

12. Cookie Policy Updates

This Cookie Policy may be updated to reflect changes in our cookie practices, new regulatory requirements, or technology improvements. Updates become effective immediately upon posting, and significant changes will be communicated via email to registered users.

Users are encouraged to review this Cookie Policy periodically. The "Last Updated" date reflects the most recent revision.

This Cookie Policy is designed to provide comprehensive transparency about our cookie practices while ensuring compliance with applicable privacy laws and regulations. We are committed to protecting your privacy while delivering an excellent Platform experience.

Questions about this policy? Contact us at contact@vemvou.com